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Genesis Gaming Pokie Machines

Founded in 2008, Genesis Gaming is headquartered in Nevada, the home of gambling in the USA, from where they have issued a range of around 150 pokies for both online and land-based casinos and across desktop and mobile platforms.

Many of the staff at Genesis Gaming have backgrounds in the traditional casino industry, with years of experience in developing pokies that attract, engage and retain players. But this doesn’t mean that they are stuck in the past, as they have fully embraced the newest developments in social gaming and have integrated much of their range for IOS and Android mobile devices.

Game Development

Some of the games are made available for general release while others are bespoke titles designed specifically for certain sites, markets and customers. They have a detailed game development process that starts with initial meetings with clients to determine their requirements, establish how their games will fit in with any existing portfolios, player retention strategies and how future trends will affect the process.

The way games run on the clients existing software platforms will determine how the pokies are developed, and then the design, themes, special features and delivery schedules can be discussed.

Once the Animation and Music Composition teams at Genesis Gaming have completed working examples of the games, these will be reviewed with the client and any amendments will be integrated into them before signing off the design. This will then be fully integrated into the clients’ range, with Genesis taking care to ensure that each title runs smoothly at each site.

Any marketing assistance to promote the new games can be developed with the client for the mutual benefit of Genesis Gaming and customers alike.

Examples From Their Range

The range is exclusively made up of pokies, with no card or table games or Video Poker titles. Innovative features like games that tell a story as they are played, or pokies with up to 11 reels are designed to make their collection stand out in a crowded market, while the fact that multiple languages are supported makes them suitable for casinos aimed at worldwide markets.

One of the most popular games is Machine Gun Unicorn which features stacked wilds, paylines running both ways and the unique Symbol Bombs which blow away attacking zombies in this colourful and fun pokie that was a finalist in the ‘Game To Watch’ category at ICE Totally Gaming 2015.

Clash of Queens is a beautifully designed 5-reel, 25 -payline pokie that has a Battle Feature where the Red and White Queens award players with free spins, stacked wilds, multiplier payouts and a pick a prize round.

Euro Golden Cup was released in time for the 2016 European Football Championships and has some quality animated sequences and several levels of play, each one unlocked by symbols with flags. At each level the bonus features are enhanced from the last, with free spins, a penalty shootout contest and mystery wins from free kicks all available.

Players who enter the Egyptian themed Temple of Luxor will find 2 sets of reels, with a total of 100 lines. In the bonus game, the reels combine, with the obelisk that divides them in normal play becoming a wild reel and wins paying from left to right and right to left.

The full range is available to view on the Genesis Gaming website, with descriptions of how each one works, the platforms they can be played on and demo games provided.

Other Details

Genesis Gaming have a significant presence at all the main trade shows such as the ICE Totally Gaming Show held annually in London and the Global Gaming Expo in Las Vegas.

Their website features a News section that keeps the world informed of their latest releases, distribution deals, client acquisitions and upcoming events, while a presence across the main social media sites gives followers the latest details as they happen.

This expanding company has now opened development sites in Vancouver, Canada, Hong Kong, Taipei, Taiwan and in London, and looks set to grow their range significantly as more and more casinos begin to adopt the high quality pokies that they offer.

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